'Swiftonomics' - the unparalleled influence of Taylor Swift
Culture 101
‘Swiftonomics’ - the unparalleled influence of Taylor Swift
Whether you’re a Swiftie or you’re rolling your eyes, you can’t deny the influence of Taylor Swift. She is inescapable and it feels as though she’s been on a mission of world domination this past year.
RNZ Online
1 min read
CHANDAN KHANNA
American pop megastar Taylor Swift is performing seven concerts in Melbourne and Sydney as part of her Eras Tour. It's estimated 600,000 people attended the shows. Globally,
The Eras Tour has already become the highest-grossing tour ever - surpassing US$1 billion - and Swift hasn't even hit Asia and Europe yet.
Taylor Swift performs at Melbourne Cricket Ground on February 16, 2024 in Melbourne, Australia. (Photo by Graham Denholm/TAS24/Getty Images for TAS Rights Management)
Graham Denholm/TAS24
Alongside her Eras Tour, Swift released her Eras Tour movie and continues to re-record and re-release past albums.
Her relationship with Super Bowl winner Travis Kelce has given the NFL even more attention and provided a new demographic of viewership.
Swift has influenced businesses, economies, politics, universities, social media and news cycles.
Wall Street Correspondent for The Economist, Alice Fulwood, spoke to Culture 101's Perlina Lau, analysing Swift's influence and economic impact.
Alice Fulwood
Supplied
